PitchFit was founded by John and Amy Heniger—Army veterans, soccer parents, and lifelong believers in the power of sports to shape kids’ lives. When they couldn’t find a hydration drink they felt good about giving their daughters, they decided to create one. PitchFit combines fizzy, fruity flavor kids crave with clean, simple ingredients parents trust. Built from the sidelines of youth soccer fields, our mission is to reward the reps, fuel the grind, and support every young athlete who gives their all.